YOU'VE BUILT YOUR LIFE, NOW PROTECT IT
About us
We are Best Financial Group Ltd
For years we’ve been known as Best Mortgage Group. Mortgages though are only part of the story. We believe you should all start with protecting your biggest financial asset and that is your income. In doing so you create security for your family, your lifestyle and your business (if applicable).
We have helped our clients secure the right mortgage but sadly have seen the real financial risks ordinary people face are not just interest rates, they are life events such as long-term sickness, serious illness or unexpected death. Each of these can compromise the sustainability of your income causing huge financial strain.
True mortgage advice isn’t just about getting you the keys, it is making sure you never have to give them back.
The Best Financial Group team includes two key people
Ian Wicks
Director, Mortgage, Protection and Equity Release Specialist
Ian is an expert in mortgages and whole-of-market equity release with a passion for helping individuals navigate the complexities of their financial journeys. With over three decades of experience, he is a trusted advisor, and he can guide you towards making informed decisions that align with your unique goals and aspirations.
Ian says: “Our company is made up of nice people handling important stuff for other nice people and we’ll help you feel comfortable discussing your needs and concerns. I offer jargon-free consultations and I absolutely love making good things happen for all our clients. So as an equity release and mortgage expert I am devoted to helping you secure your financial futures and maximise your assets.”
In his spare time, Ian plays cricket (and will continue to do so until his knees say “No!”), and has recently discovered Padel Tennis. He is married, with two stepdaughters and two dogs.
Qualifications: DipFA (Diploma in Financial Advice), CeRER (Certificate in Equity Release), and he is part of MLIBF (London Institute of Banking and Finance).
Holly Knight
Case Manager and Underwriter
Holly has been a Case Manager and Underwriter in the home lending industry for around 10 years now and still loves the job as much as the first day. She started as an admin and worked her way up throughout the years.
Holly says: “It’s such a fast-paced industry and no two days are ever the same. If you have a financial need (mortgage, equity release, protection), I love to listen, understand any potential problems you may have, help find a solution, and put a plan into action. Diligence is a key strength of mine, so I will package your case to the highest of standards before presenting it to the lender. Trust me it does improve your success rate.”
In her spare time, Holly loves her family & fast cars (especially Formula One).
Promise #1: Uniqueness counts
Prepare for a warm welcome! At Best Mortgage Group, we guarantee a friendly, helpful, and personable experience. You're not just a number in our system - you're a unique individual with a unique set of circumstances, and we treat you as such.
Promise #2: No jargon; just clarity
No head-scratching moments here! We're delighted to tackle any question you throw our way. Our promise? Jargon is out, and clear explanations are in. We break down complex financial concepts, ensuring you understand every step and can easily make savvy decisions.
Promise #3: Nice people working for other nice people
This is not just a slogan - it's our way of life. Regardless of how bustling things get or how much we grow; we remain the friendly faces you initially signed up with. Nice guys? You found us.
Promise #4: A communication partnership
Stay in the loop your way! Whether you prefer the whole hand-holding experience or just a quick 'touch base,' we've got your back. Expect timely updates on your application's progress, tailored to your preferred level of interaction. Your journey with us is a partnership, and we keep you informed every step of the way.